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SFR yellow store

Retail

SFR YELLOW CONCEPT
SAINT SULPICE

SFR, a company focused on mobile communications, has decided to expand, renew and upscaled its stores.

The goal was to develop a premium retail experience, engaging innovation through the use of technology. To meet the expectations of the customer we have developed a premium concept that arranges the display area, experience area and costumer care into different zones.

The devices are displayed in “light” structures, with a simple modern design that highlights the original design of the technological products. Large-screens are hidden in long panels, transmitting images and messages for the customers in an innovative way. Combination of red and white materials, as well as the wooden planks and floor create a warm finish while connecting this new environment do the brand.

The result has a clean and ordered appearance, with fine details and materials that align with the company’s features. The concept paves the way for other stores.

Year

2015


Client

SFD


Area

70 m²


Location

Paris, France