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SFR concept store

Retail

SFR CONTENT STORE

The goal of the new SFR store concept was to create an environment for customers to experience the various new mobile and electronic offerings. Design elements have been developed to highlight and expose product lines using simplified architectural details, clean surfaces and a futuristic style accent.

The large windows combine glass and light inviting and guiding visitors to the store to try electronics.

Inside the shop the lines of the central display tables, countertops and customer service stations combine materials such as stainless steel, white and light woods, as well as long panels with integrated large-screen displays, emphasizing the futuristic character of the space.

This palette of simple, clean and elegant selected materials reflect the concept of the new context while highlighting the product exposure.

Service stations have been defined for a personalized and customer-focused service, used for both information and transactions.

Thus, an intervention context was defined for future stores, conveying a modern and avant-garde environment that reflects and elevates the style of the SFR brand.

Year

2017


Client

SFD


Area

271 m²


Location

Saint-Étienne, France
Lille Gambetta, France